Tuesday, May 4, 2010

Google Ranking Factors - On-Page Optimisation Tips

Here am providing you little information about improving your website's visibility in the Google search results. Don’t forget that if you’re optimizing a page with targeted keywords than you must follow Google guidelines and avoid Keyword stuffing.

Several search engines, considers keyword density as part of their search algorithm. Keyword density is important because search engines use this information to categorize a site's theme, and to determine which terms the site is relevant to.

In my opinion don’t use negative SEO practice and never try by filling pages with keywords, it may harm your site's ranking.

Always check your webpage’s Keyword Density with this formula (# of Keyword Uses ÷ Total # of Terms on the Page)

Below are the information’s on Keyword-Specific Google Ranking.

1. Keyword Use Anywhere in the Title Tag: - Title tag is definitely the most important when used correctly. Title tag therefore needs to be carefully constructed in such a way that it increases your website's position in the SERP, and it is attractive enough to encourage a surfer to click on your link.

2. Keyword Use as the First Word(s) of the Title Tag: - Including the keywords in the Title tag increases the relevance of your web page, when someone searches the web with that keyword.

3. Keyword Use in the Meta Description Tag & Meta Keywords Tag: - My new recommendation for this tag is not to worry too much about it. Today it appears that, similar to the Meta keywords tag, the information you place in this tag is NOT given any weight in the ranking algorithms of Google, and only a tiny amount of weight in Yahoo's. It's important to note that the snippet the engines use will vary, depending on what the searcher typed into the engine.

4. Keyword Use Anywhere in the H1 Headline Tag: - I believe that by adding these heading tags, and if you can logically use keywords in them, you're providing additional emphasis on your keywords. Make sure a H1 tag appears close to the top of the page and keyword Use as the First Word(s) in the H1 Tag.

Keyword Use in other Headline Tags ( h2-keywords- h6)

5. Keyword-Focused Anchor Text from Internal Links: - Anchor text is the visible hyperlinked text on the page. Good practice to make sure that you use the keyword phrase that you’re targeting on those web pages.

6. Keyword Use in Image Alt Text: - Alternative text is important and required on images, a good rule of thumb for alternative text is to keep it between 5 and 15 words. Use Your SEO Keywords.

7. Keyword Use in the Domain Name (e.g. www.keyword.com):- I have ranked sites alone on this factor and when you are in a very competitive industry this may be what separates the men from the boys.

Use of Keyword in the sub-domain Name (e.g. keyword.seobaiju.com)

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